Wineguys TV and the Consumer
Listen Now Part 1 of 4
Keith had a Consumer in Studio on this day. And who is more honest about wine than Consumers? Despite growing wine consumption in the U.S., consumers are reportedly still overwhelmed by wine and/or unwilling to branch out, according to Constellation’s “Home & Habits” study, the second phase of the company’s “Project Genome” study. With the use of Nielsen scan data and online interviews, “Home & Habits” found new insights into the six consumer segments: Enthusiasts, Image Seekers, Savvy Shoppers, Traditionalists, Satisfied Sippers and Overwhelmed. Constellation encourages the wine industry to pay more attention to the “overwhelmed” and “traditionalist” categories especially to ultimately increase their consumption and prompt them to try new brands and varietals.
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