Wineguys Radio and the Consumer Wrap Up
Most Americans buy and drink wine — only 38 percent say they never buy a bottle of wine, according to a recent survey by The Harris Poll. And, 48 percent of U.S. adults over 21 say they drink wine several times a month, and 22 percent say they usually purchase four or more bottles of wine per month.
Most Americans purchase wine and many show an interest in broadening their horizons in terms of what kinds of wine they buy. Wine makers and marketers would do well to reach out to these consumers — many seem to buy the same bottle out of habit rather than lack of interest in trying something new. It also seems that while Americans generally spend on the lower end of the spectrum in terms of wine pricing — which may be a result of difficult economic times and less disposable income — many purchasers buy several bottles per month and return to labels that are familiar, making them very valuable consumers for wine companies to engage with. More info here .. Wine buying
- The Butler (wineguysradio.com)
- Wine Clubs (wineguysradio.com)
- Spodee Hooch Wine Review (tastelikecrazy.com)