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Diff’rent Strokes-The Sweet Wine Diatribe

‘And the world don’t move to the beat of just one drum….what might be right for you, may not be right for some…’

The opening to the classic sit-com. Gary Coleman and his bro, whisked away to that high rise with all the toys, bells and whistles, a hot step-sister, and a maid. Livin’ the dream, right?

Who can have their sweet wine, and drink it too?

“Whatchu talkin’ bout, Willis?”

I think it is easy to dismiss sweet wine as a category. I have done it myself. They say it is ‘designed’ for people less knowledgeable about wine, or our tastes have evolved little from the candied soda pops we enjoyed as youngsters. Full bodied reds and whites are the accepted norm. Most ‘connosieurs’ would cringe at the thought of bringing a 2001 Maximun Grunhauser Abtsberg Kabinett to a dinner party or social gathering. 2001 Silver Oak or Insignia? Cakebread Chardonnay? Be happy to. But bring one of the greatest wines on earth? This is how it plays out…

“Is that a Riesling?”

“Yes, it is.”

“Is it sweet?”

“Well, yes, but there is balance in the wine.”

“Nah, I’ll pass. Got a New Zealand Sauvignon Blanc?”

So,why is it that Moscato sales are up by 73% in the last 12 months? The category is growing faster than Malbec at a rate of 3 times. Do we attribute that to rap moguls, or is there something else going on? The sweet red category alone hit 2 million cases in a rolling 12 month period last month. That is almost as much as Malbec. You include White Zinfandel and sweet whites from all over the world sold in the U.S., thats more than the entire production of Napa Valley and Sonoma County COMBINED.

This Saturday, we will delve into the world of sweet wines from the perspective of 5 sommeliers in the studio. Everyone has an opinion, so it will eye-opening. And, in the end,

‘It takes, Diff’rent Strokes to move the world…’

Cheers,

William

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